The site is also offering advice from “beauty mentors” on how to get back up to the standard.“Letting unattractive people populate the site would compromise the very concept for which Beautiful was founded,” Mr Hodge said.“If their looks aren't up to our members’ exacting standards and they do not secure a majority of positive votes, then their profiles are immediately removed.”Anyone who is found to be failing to maintain their looks is put back through the rating system, where members of the opposite sex only can select options including "yes, definitely", "hmm yes, ok", "no, not really" and "no, definitely not" based on photographs and a brief profile.
Most of the users removed from the site were from the US but more than 550 from the UK also got the chop.
A self-proclaimed “elite” dating website has removed around 3,000 members because they were "letting themselves go".
Beautiful describes itself as the “largest internet dating community exclusively for the beautiful” and puts people’s photographs to a members’ vote to decide if they are allowed in.
We will take the same ethos into this project as we did when we launched the dating site, we are simply taking the Beautiful People concept into the real world.” All member of the "hot people" only site will be given, priority entrance to the bar and table access.
The site currently boasts a global total of around 800,000 members.
Brit lads are among the least successful applicants to the site, with less than 9 per cent gaining access to the exclusive community with women faring slightly better on 14 per cent.
Hodge says: “Wealth is a strong factor of perceived attractiveness – especially with women.
"We see this mirrored through the site’s rating system where men who exude wealth and success in their images, but who may not be that attractive, are often voted in.