For music the user owns, such as content ripped from CDs, the company introduced "i Tunes Match", a feature that can upload content to Apple's servers, match it to its catalog, change the quality to 256kbps AAC format, and make it available to other devices.
With the release of i Tunes 10 in September 2010, Apple announced i Tunes Ping, which then-CEO Steve Jobs described as "social music discovery".
To compensate for the "boring" design of standard CDs, i Tunes can print custom-made jewel case inserts.
After burning a CD from a playlist, one can select that playlist and bring up a dialog box with several print options, including different "Themes" of album artworks.
The original i Phone smartphone required i Tunes for activation, and up until 2011, i Tunes was required for installing software updates for the company's i OS devices.
Newer i OS devices rely less on the i Tunes software, though it can still be used for backup and restoration of phone contents, as well as for the transfer of files between a computer and individual i OS applications.
The original and main focus of i Tunes is music, with a library offering organization, collection, and storage of users' music collections.
It can be used to rip songs from CDs, as well as play content with the use of dynamic, smart playlists.
Content must be purchased through the i Tunes Store, whereas i Tunes is the software letting users manage their purchases.
In its first week, customers bought more than one million songs.
In June 2011, Apple announced "i Tunes in the Cloud", in which music purchases were stored on Apple's servers and made available for automatic downloading on new devices.
"Smart playlists" are a set of playlists that can be set to automatically filter the library based on a customized list of selection criteria, much like a database query.
Multiple criteria can be entered to manage the smart playlist.