One in ten Twitter users (11%) say that reading comments by politicians, celebrities or athletes is a major reason they use online social networks, and 30% say that this is a minor reason for their usage of these sites.
Each of these is notably higher than the average for social media users who do not use Twitter (4% of these users say this is a major reason for using these sites, with 11% citing it as a minor reason).
Finding potential dating partners is at most a minor element of the social media experience Very few social media users say that finding potential romantic partners or people to date plays a role in their use of these sites—overall more than eight in ten (84%) do not use these sites for that purpose at all.
Sixteen percent of 30-49 year olds and 18% of 50-64 year olds cite connecting with others with common hobbies or interests as a major reason they use social networking sites, compared with 10% of 18-29 year olds.63%) while parents are more likely than non-parents to say that connecting with old friends is a major reason behind their use of these sites (56% vs. Compared with keeping tabs on current friends or old acquaintances, users place much less emphasis on using social platforms to make entirely new friends—just 9% say this is a major reason they use these sites, and 57% say that it is not a reason at all for their online social networking activity.Groups that are more likely than average to use social media to make new friends include men (12% say that making new friends is a major reason for using these sites), African Americans (15%), those who have a high school diploma but have not attended college (16%) and those with an annual household income under ,000 (18%).Social network analysis has its theoretical roots in the work of early sociologists such as Georg Simmel and Émile Durkheim, who wrote about the importance of studying patterns of relationships that connect social actors.Social scientists have used the concept of "social networks" since early in the 20th century to connote complex sets of relationships between members of social systems at all scales, from interpersonal to international.